E-commerce

E-commerce in Vietnam is a rapidly expanding sector, driven by digital transformation and consumer demand for online services. However, this growth is accompanied by a regulatory framework that governs online business activities, including licensing, data protection, consumer rights, electronic transactions, and advertising. Compliance with laws such as the Law on Cybersecurity, the E-Transaction Law, and regulations on online marketplaces is essential for e-commerce businesses to operate legally and protect their reputation.
We offer comprehensive legal services to e-commerce platforms, online retailers, and service providers. Our support includes advising on platform registration, drafting terms of service and privacy policies, and ensuring compliance with consumer protection laws. We also assist clients in navigating data privacy regulations, digital payment requirements, and cross-border e-commerce obligations.
By partnering with us, clients can confidently expand their online presence, mitigate legal risks, and build a secure and compliant e-commerce business that meets regulatory standards and consumer expectations.

Regulatory Compliance

We provide comprehensive legal support to ensure e-commerce regulatory compliance. Our services include advising on platform licensing and registration, drafting and reviewing terms of service and privacy policies, and ensuring compliance with laws related to electronic contracts, advertising, and digital payment systems. We also assist clients in complying with the Law on Cybersecurity and the Personal Data Protection Decree, ensuring robust data protection practices.

Platform Agreements and Terms of Service

Platform Agreements and Terms of Service are essential for defining the legal relationship between e-commerce platforms, their users, and third-party service providers. Clear and enforceable terms help protect the platform’s interests, ensure transparency, and mitigate the risk of disputes.

We provide legal support in drafting and reviewing platform agreements and terms of service, ensuring they align with regulatory requirements and industry best practices. Our services include advising on key provisions such as user obligations, payment terms, dispute resolution, content ownership, and data protection. We also assist in developing tailored agreements for third-party vendors, affiliates, and service providers to support platform operations.

Consumer Rights and Dispute Management

Regulations require online platforms and digital retailers to uphold consumer rights related to product information, refunds, warranties, and privacy. Disputes may arise from issues such as product defects, delivery delays, or misleading advertising, making effective dispute resolution mechanisms essential for protecting brand reputation and avoiding regulatory penalties.

We provide legal support in consumer rights protection and dispute management, assisting clients in developing policies for refunds, returns, and dispute resolution that comply with consumer protection laws. Our services include advising on consumer complaint handling processes, mediating disputes to achieve amicable resolutions, and representing clients in administrative proceedings or litigation related to consumer disputes.

Data Privacy and Cybersecurity

Our services include drafting and reviewing privacy policies, advising on data collection and cross-border transfer requirements, and ensuring adherence to cybersecurity measures. We assist clients in implementing robust data protection frameworks, conducting compliance audits, and managing regulatory reporting obligations. In case of data breaches, we provide guidance on incident response, mitigation, and regulatory notifications.

Payment Systems and Financial Regulations

Intellectual Property Protection

We provide comprehensive legal support for intellectual property protection in e-commerce, including registering trademarks, copyrights, and patents, monitoring online platforms for IP infringements, and taking enforcement actions such as issuing cease-and-desist letters and filing takedown notices. Our services also include advising on IP clauses in platform agreements and assisting with disputes related to counterfeit goods and unauthorized content.

Cross-Border E-Commerce

We provide comprehensive legal support for cross-border e-commerce, assisting clients with regulatory compliance for international transactions, cross-border payments, and product imports/exports. Our services include advising on customs and tax obligations, drafting compliant terms of service for cross-border transactions, and ensuring adherence to international data transfer regulations. We also assist clients in managing intellectual property protection and resolving cross-border disputes.

Dispute Resolution

Key Contacts

Bui Thi Ha

Attorney at Law
Partner

Tran Sy Quang

Attorney at Law
Senior Associate

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