Lai Viet Anh, deputy director general of the Department of E-Commerce and Digital Economy

As part of the Autumn Fair 2025, the Department of E-Commerce and Digital Economy under the Ministry of Industry and Trade hosted a forum on November 1 to discuss the role of AI and big data in fostering sustainable growth models for Vietnam’s e-commerce sector.

Lai Viet Anh, deputy director general of the Department of E-Commerce and Digital Economy, said that in the context of rapid digital economic growth, AI and big data are essential for e-commerce to truly become a new growth engine.

“AI is not merely a tool but a strategic transformation, enabling businesses to convert massive data into competitive value and exceptional productivity,” she said.

Nguyen Huu Tuan, director of the Centre for E-Commerce and Digital Technology Development (eComDX), noted that the digital economy operates on data and digital technologies as its primary inputs, driving innovation in business models and productivity optimisation. Within this framework, e-commerce serves as both a driver and a pillar of digital transformation.

He cited that global e-commerce retail sales are projected to reach $6.86 trillion in 2025, up 8.3 per cent on-year. Emerging trends include mobile commerce, social commerce, cross-border e-commerce, and smart logistics.

In Vietnam, e-commerce reached a market size of $25 billion last year, growing over 25 per cent on-year, placing the country among the top 10 fastest-growing markets worldwide. The sector accounts now for about 10 per cent of total retail sales of goods and consumer services, with prominent development directions such as green e-commerce, smart logistics, and omnichannel models integrating online and offline experiences.

“AI is driving a profound transformation in e-commerce, becoming an indispensable digital assistant that enhances business efficiency and delivers superior personalised consumer experiences,” Tuan emphasised.

For shoppers, AI suggests relevant products, displays personalised promotions, summarises user reviews, and recommends similar items for easier comparison and selection. For sellers, AI supports 24/7 automated customer service, optimises product images and videos, suggests featured products during livestreams, and broadcast schedules efficient times.

The AI ​​in eCommerce Statistics 2025 Report indicates that over 80 per cent of online retailers have applied AI to boost business performance, with the global AI in e-commerce market projected to reach $8.65 billion.

In Vietnam, 66 per cent of businesses report using AI for customer communication, and 63 per cent employ it to acquire new customers. As a result, shopping experiences have become smarter, faster, and more personalised, helping consumers easily compare and find the most suitable products.

Do Thanh Huong, head of market research at Metric Data Science JSC, said that big data is becoming crucial for the growth of Vietnam’s e-commerce. Statistics from four major platforms (Shopee, Lazada, Tiki, and TikTok Shop) show that total market sales in the first nine months of 2025 reached VND305.9 trillion ($12.2 billion). That in the third quarter alone recorded VND103.6 trillion ($4.14 billion), up 2.6 per cent on-quarter.

Shopee continues to lead with a 56 per cent market share, while TikTok Shop maintains a remarkable 69 per cent growth rate, capturing a 41 per cent market share, reflecting the rise of short-form content commerce and youth-driven consumption trends. Data also reveals that Mall (official) shops, accounting for only 2.36 per cent of total stores, contributes up to 32.39 per cent of total revenue, highlighting consumers’ increased focus on product quality and authenticity.

Huong emphasised that in an intensely competitive market, leveraging big data is no longer optional but a mandatory requirement for businesses seeking to maintain an advantage. “big data firms enable to understand markets, forecast trends, and optimise supply chains, thereby enhancing profitability and productivity,” she said.

In a technological view, Nguyen Phi Nghi, head of sales at MISA JSC, stated that AI is opening new avenues for Vietnamese businesses in sales automation. “Models like AI Sales Agents can consult, answer queries, and close deals 24/7, helping businesses improve customer reach without expanding staff,” he highlighted.

Echoing this view, Truong Thi Minh Nguyet, product and solutions director at ACCESSTRADE Vietnam, noted, “AI empowers marketers to enhance content creation productivity, as the entire process from product discovery and video production to posting and customer care, can now be automated.”

Speakers at the forum unanimously agreed that the explosion of AI and big data is reshaping Vietnam’s e-commerce market. However, to seize this opportunity, it is essential to build a national data ecosystem, establish a suitable legal framework, and develop a high-quality tech workforce.

The synergy between policy, technology, and innovation will determine Vietnam’s ability to sustain e-commerce growth and advance towards a resilient, self-reliant digital economy in the AI ​​era.

Cross-border e-commerce opens new doors for Vietnam Vietnam is positioning itself as a rising hub in global supply chains, with cross-border e-commerce creating fresh opportunities for expansion.

Vietnamese farm producers embrace e-commerce models E-commerce platforms are increasingly becoming a bridge to help Vietnamese agricultural products expand their markets and increase value.

Beyond borders: Sunhouse and new era of Vietnamese brands on Amazon Vietnamese manufacturers are increasingly embracing global markets through cross-border e-commerce, with Sunhouse emerging as one of the leading examples of this shift.

Taking place on October 23, the event gathered regional media, industry partners, and company executives to discuss how Michelin is integrating innovation, data, and sustainability into its operations as part of Michelin’s long-term growth strategy in the Asia-Pacific region.

The event opened with remarks from Manuel Fafian, president and managing director of Michelin Asia-Pacific, who outlined the company’s evolution from a tyre innovator to a global manufacturer of advanced materials and mobility solutions.

“Our ambition goes beyond performance,” he said. “We are building a future where every product, every solution, and every experience contributes to a better way forward – for people, for profit, and for the planet. Today’s Media Day is a showcase on how we are bringing this future to life.”

From the pioneering role in the 1899 electric land-speed record, to the current leadership in sustainable tyre technologies, Michelin continues to push boundaries.

The keynote sessions and workshops showcase Michelin’s transformation into a composite solutions powerhouse, with applications spanning mobility, healthcare, aerospace, and low-carbon energy sectors.

Cyrille Roget, Michelin’s Technical and Scientific Communication director, showcased the Group’s latest progress in sustainable tyre design, stressing the importance of life cycle assessment, bio-based materials, and optimised rolling resistance.

He noted that more than 80 per cent of a tyre’s ‘environmental footprint’ occurs during use, highlighting the need for comprehensive design and responsible production practices.

A key highlight of the event was the panel discussion featuring Michelin’s strategic partners: DHL, Mon Transport and SweetVarnVarn, key opinion leaders in the industry.

The session explored how collaboration across industries is accelerating sustainability in logistics, manufacturing, and mobility, with joint initiatives aimed at scaling sustainable logistics and measuring impact through shared key performance indicators and environmental goals in emerging markets. The discussion explained the importance of shared values, innovation, and long-term vision in overcoming challenges and driving measurable impact.

A key production station at the Nongkhae site

Participants also toured two key production areas at Michelin’s Nongkhae site – aircraft tyres and truck and bus tyres – for a close-up view of how the company’s focus on innovation and sustainability translates into real-world manufacturing.

The visits highlighted the advanced technologies and engineering precision behind Michelin’s products, demonstrating how performance and purpose are integrated on the factory floor.

The event concluded with a MICHELIN Guide dining experience curated by GOAT Bangkok, a One MICHELIN Star restaurant. The exclusive menu, inspired by the theme of ‘composites’, paid homage to a core element of Michelin’s technological journey.

Just as composites combine diverse elements to create materials that are stronger, lighter, and more adaptable, each dish on the menu blended regional Thai ingredients, culinary techniques, and storytelling to form a unique gastronomic experience.

The result was a multisensory journey that mirrored Michelin’s fusion of science, sustainability, and creativity – transforming the invisible into the unforgettable.

New managing director for Michelin Vietnam, Cambodia, Laos and Myanmar Jason Tan Jing Shen has been named managing director for Michelin in Vietnam, Cambodia, Laos, and Myanmar.

Michelin Leases Kilometres, Not Tyres, in New Sustainable Mobility Play Longer-lasting compounds and 3-D-printed treads signal a shift from selling tyres to leasing kilometres, a model that could recalibrate after-sales revenue streams.

Michelin drives sustainable mobility with AI and innovation Michelin is accelerating its digital transformation with the use of AI and advanced analytics to drive smart, safe, and sustainable mobility in the Industry 4.0 era.

INVITATION FOR AIRCRAFT LEASE PROPOSAL

Package: Dry Lease of 20 Narrow-Body Aircraft ≤ 200 seats, with an option of up to 10 additional aircraft

To: Interested Offerors,

Vietnam Airlines JSC intends to lease twenty (20) A320NEO narrow-body aircraft ≤200 seats, with an option for up to ten (10) additional aircraft. The lease term is 144 months, with deliveries in 2027-2028 (expected to issue the Request for Proposal in the first week of November 2025).

If there would be of your interest, please do not hesitate to contact us at the following address:

Attention:

– Mdm. Huynh Thanh Lan, Deputy Director ; Email: lanhuynh@vietnamairlines.com

– Dam Quang Gioi, General Manager ; Email: gioidamquang@vietnamairlines.com

– Ms. Le Hoang Ly, Executive ; Email: lyle@vietnamairlines.com

Address: Fleet Development Team/ Investment & Procurement Department, Vietnam Airlines JSC., 200 Nguyen Son Street, Bo De Ward, Hanoi, Vietnam.

The 53^rd International Pepper Community (IPC) Annual Session, held under the theme “Rejuvenating Pepper Trade: Innovation, Equity, and Regional Resilience” , is bringing together industry associations and enterprises from the world’s major pepper-producing, exporting, and consuming nations from October 28-29. For Vietnam, the recognition of Simexco Daklak highlights both the country’s export achievements and its commitment to a sustainable spice trade.

At the event, Simexco Daklak is showcasing activities that underline its leadership. Alongside its participation in the IPC session and the International Spice Exhibition, the company is receiving the award for Outstanding Pepper Exporter of 2024. It is also deepening connections with importers, distributors, and partners, while unveiling digital initiatives such as an interactive online factory tour and a system enabling international customers to trace products and track orders in real time. Beyond trade promotion, Simexco is working with global spice organisations to advance sustainability, farmer empowerment, and environmentally responsible production.

The company was the first Vietnamese pepper exporter to gain Rainforest Alliance and Fairtrade certification in 2009, launching traceability and compliance with Maximum Residue Limits in demanding markets including the EU, United States, South Korea, Japan, and Taiwan.

This role as a sustainability pioneer has enabled Simexco to collaborate with leading global spice companies on projects promoting regenerative agriculture, carbon reduction, and resilient farming. Its consistent focus on quality and responsibility has shaped a unique advantage in Vietnam’s spice industry. In August this year, after years of ranking among the top six, the company rose to become Vietnam’s largest pepper exporter, a milestone now affirmed by the IPC award.

Established in 1993, Simexco Daklak is wholly owned by Daklak Party Committee, with charter capital of VND315 billion ($12.6 million). Based in Buon Ma Thuot city, the firm is also among Vietnam’s top three green coffee exporters, and is expanding into roasted and instant coffee products. Its three factories, Buon Ma Thuot, Binh Duong, and Hoa Phu, process up to 500 tonnes per day. In Daklak province, Simexco directly connects with over 40,000 coffee-farming household across 50,000 hectares.

The company’s financial results underscore its growth momentum. In the fiscal year 2024 (October 2023-September 2024), Simexco Daklak recorded consolidated revenue of VND9,401 billion ($376 million), up 38 per cent on-year, with after-tax profit exceeding VND85 billion ($3.4 million), a 24 per cent increase.

As industry leaders convene in India, Simexco Daklak’s award and participation underline Vietnam’s position as a major exporter and as a champion of a sustainable and innovative spice trade.